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Cannes The Brief #5: Unsubscribe to Change

Art Director: Winona Wirindra

Copywriters: Christina Bonomo, Jonathan, & Jose

By tapping into Gen Z and Millennials’ unused subscriptions, the idea reframes “unsubscribing” as an act of empowerment. Transforming wasted monthly fees into lasting futures.

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socials

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Platforms where donors can engage directly to support skill-building, programs, and emerging businesses.

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socials

Donors become subscribers who can see exactly how their contributions create real impact.

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public activation

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