top of page
Cannes The Brief #5: Unsubscribe to Change
Art Director: Winona Wirindra
Copywriters: Christina Bonomo, Jonathan, & Jose
By tapping into Gen Z and Millennials’ unused subscriptions, the idea reframes “unsubscribing” as an act of empowerment. Transforming wasted monthly fees into lasting futures.

socials

Platforms where donors can engage directly to support skill-building, programs, and emerging businesses.


socials
Donors become subscribers who can see exactly how their contributions create real impact.


public activation

bottom of page