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D&AD 2025: X Checks The Box
Copywriter: Christina Bonomo
Art Director: Winona Wirindra
X Checks The Box lets us highlight the spectrum of gamer lifestyles. Because there’s no single kind of gamer, no screen viewed the same, no chair sat the same, and no playstyle identical.
case study (this was our first time👉🏻 👈🏻)
ooh
activation
train wrap
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